Your Culture Is Killing Your Profits—And Your Workers Know It
Stop wasting money on poster programs that nobody follows. Get the proven framework that's cutting turnover by 40%, reducing safety incidents by 60%, and boosting productivity across construction crews nationwide.
No fluff. No theory. Just practical strategies that work on actual job sites with real crews under real pressure.
The Real Problem Nobody's Talking About
Generic corporate culture programs don't work on construction sites. Your crews see right through motivational posters and teamwork speeches from consultants who've never managed a difficult pour or dealt with equipment breakdowns on a tight deadline.
Disconnect from Reality
Your workers deal with physical dangers, time pressures, and coordination challenges that office-based programs never address.
One-Size-Fits-All Failure
A concrete finisher, project supervisor, and company president don't need the same message delivered the same way.
Missing the Peer Influence
Culture change dies when you ignore the informal networks that actually drive behavior on job sites.
No Practical Application
Workers need tools that solve today's problems, not abstract concepts that might pay off someday.
"We tried three different culture programs before C.A.R.E. They all died within weeks because they ignored how construction actually works. This framework was different—it addressed the real pressures our crews face every day."
The C.A.R.E. Framework: One System, Three Levels
Different levels of your organization face different challenges and need different tools. C.A.R.E. speaks to each group in language they understand about problems they actually face—while building connections that strengthen the entire company.
Compliance • Accountability • Relationships • Engagement
Tools that make their jobs safer and easier—not additional requirements that compete with getting work done.
Compassion • Appreciation • Relationships • Empowerment
Methods for leading effectively while managing pressure from both crews and upper management.
Core Values • Authenticity • Relationships • Envision
Leadership tools that drive business results while staying connected to operational reality.
What You'll Get (That Actually Works)
- Why Generic Programs Fail in Construction The three fatal mistakes most construction leaders make—and how to avoid them
- Daily Habits That Make C.A.R.E. Automatic Morning routines, 5-minute check-ins, and end-of-day practices that integrate into existing workflows
- Overcoming the "We've Tried This Before" Mindset Specific strategies for the four types of resistance you'll face
- Metrics That Actually Matter Track leading indicators that show culture change before it hits your bottom line
- Building C.A.R.E. into Hiring and Training Make culture maintenance automatic instead of dependent on reminders
- 30-Day Action Plan Step-by-step implementation guide for pilot programs that prove results fast
Real Results from Real Construction Companies
"We implemented C.A.R.E. on one bridge project as a test. Logged over 500,000 man-hours without a single recordable incident. Our client was so impressed they made it a requirement for all their projects."
"The supervisor version of C.A.R.E. changed how our foremen lead. They're not just managing tasks anymore—they're developing people. Our crew retention jumped 35% in the first year."
"Finally, a culture program that doesn't treat construction workers like office employees. My crews embraced it because it actually solved problems they face every day."
"The chapter on daily habits was a game-changer. We integrated C.A.R.E. into our existing safety meetings instead of creating more requirements. Zero pushback from the crews."
Meet Kenyon Manley
Kenyon Manley is a distinguished keynote speaker celebrated for his unwavering dedication to safety management and his transformative impact on people's lives. With a profound passion for fostering safer workspaces and reshaping industries, Kenyon's journey from adversity to triumph serves as a beacon of inspiration.
Kenyon's path to success was marked by significant challenges, including a lengthy prison sentence. Despite these daunting obstacles, he remained steadfast in his innocence and ultimately triumphed, emerging stronger and more determined to affect positive change. This profound transformation fueled his resolve to improve safety standards and inspire others.
Recognized early on by a vice president for his innate ability to inspire and empower others in personal safety, Kenyon chose to dedicate his career to the field of safety management. Over the years, he has amassed extensive hands-on experience, as a union equipment operator, foreman and superintendent, while specializing in areas such as equipment operation, cranes, rigging, aerial lifts, equipment handling, fall protection, and confined spaces.
Key Achievements:
- ✓ 2018 "Best of the Best for Safety" Engineering News and Record (ENR)
- ✓ Head Project Safety Manager (Field Operations) for a $1.7 billion infrastructure project
- ✓ Led project with 500,000+ man-hours, zero recordable incidents
- ✓ 15+ years transforming safety culture in construction
- ✓ Specialized in rigging, aerial lifts, fall protection, confined spaces
"Safety isn't just about procedures—it's about building a culture where people genuinely care about each other going home safe at the end of every shift."
Every Day You Wait Costs You Money
Every safety incident, every good worker who quits, every project that runs over because of poor communication—those costs add up fast. Get the framework that's proven to cut those losses while building the kind of culture that attracts top talent and wins you premium projects.
Get Your Free Copy Now:
✓ Immediate digital download
✓ Complete implementation guide included
✓ Bonus: 30-day action plan worksheets